It's a joint venture from illustration collective 'Rude' and retro furniture emporium 'The Cobbled Yard'. Font nerds might be tempted by the delicious mugs on offer. Cake nerds will be dazzled by the baking skills of the Pop Tarts (having had lucky access to a preview sampler selection, I can highly recommend).
1 Bouverie Mews
London N16 OAJ
(It's just off Stoke Newington Church Street, in the Ballroom.)