Below is a little preview of some of the pages inside.
As you can see, it is beautifully designed (and – though I say so from a vastly biased perspective! – would make a lovely gift for anyone with children and a tent, walking fans – but also urbanites who just want to make friends with the countryside from the armchair).
And in celebration of the book's beautiful appearance, I wanted to share a little bit about the talent behind that side of the book.
The overall look of the book comes from the insanely creative design agency, Mercy, based in Liverpool and London. Here is some of their other work...
logo the designed for for the National Association of Literature Development, which I would happily frame and hang on my wall.
And these are some rather beautiful and thought-prompting postcards, which they sent out to a few lucky people (me included) last year.
Bearfaced T-shirt and Bleeding Lips T-shirt, £10 each.
They also produce a very nice looking regular e-zine too. Here (above) is the cover of the current edition.
You may have seen some of Matt's work in the Guardian, or... in the window at Liberty, in a tie-in with the V&A's 2011 Cult of Beauty exhibition (see his wondrous wallpaper design, above)...
Olympics-themed one, £245 (framed) and Run London, £270 (framed) and Walk the Dog, £100 (framed).