It's quite pointless and a little silly, and way too on-trend.
Three great reasons to love the new golden pineapple ornament from Rose & Grey.
Les Trois Garcons chateau sale I covered a while back.
Paperchase has a banana yellow one for £10, there are heaps of old golden ones, mainly ice-buckets, like this one, on Etsy, while Joy has a salt and pepper set inspired by this mighty fruit, for £7.50.
Find the golden pineapple at Rose & Grey, £28.