Finally, they came – last month, the shop was fully up and open for business. The Folklore look is clean, calming, unfussily stylish and – beautifully – designed to last. The shop is pretty much the diametric opposite of my own home style – which starts with intentions of coming over all grown-up, but quickly gets hijacked by my hoarding habit, inability to resist lots of colour and a trail of things I haven't quite got around to finishing. So I am in awe of Folklore and wanted to find out more about the shop's style and how to create it. Over to Danielle...
Folklore is a new independent home and lifestyle store in Islington [and online] started by myself and my husband Rob. We curate mindful design for home and life. We stock a selection of homewares, furniture, lighting, art and lifestyle goods that are created with care and made to last.
Our product range is a mix of handmade or antique pieces or items made from recycled or found materials. Others are easily recyclable at the end of their life or made in an environmentally mindful way. Our aesthetic reflects this and is clean, modern, simple and natural.
The work of Naomi Paul is stunning. She uses recycled, upcycled, organic, industry waste and British luxury material to create unique and intelligent textiles. We stock her GLÜCK pendants (below), £399 which are just beautiful.
Hendzel + Hunt are a creative studio based in Peckham in south London. We collaborated with them to make The Cabinet (below), £2950 – the first of a series of storage pieces currently being designed and produced. Their work is outstanding but even more so when you consider they use only salvaged and reclaimed materials to construct their pieces from.
[Scroll down for my pick of Folklore's more affordable goodies]
Where do you like to shop? There’s a little boutique in Paris that sells beautiful handmade ceramics called Le Petit Atelier de Paris which is really special. Closer to home, Anthropologie is one of my favourite stores.
What are your interiors commandments? Craftsmanship, quality, simplicity and durability. This is reflected in the interior design of our store where we chose a simple colour scheme with raw, natural and reclaimed materials. For example, the hanging shelving (above) is made from reclaimed scaffolding planks. We sanded them back and left the wood untreated to allow the natural beauty of the wood to come through. The wall cladding is Victorian floorboards which we left bare.
Thanks Danielle. Now here is my pick of some of Folklore's smaller items...