I've been meaning to post about Loaf.com for a while. The company, formerly known as The Sleep Room, relaunched in October last year and I've seen their ads all over the place...
In case you haven't, or haven't made the connection, they're the ones featuring a couple with smug-looking feet poking out of soft, neutral hued blankets, as they lie about all over some rather nice looking unbleached linen sofas and pleasantly battered looking wooden beds.
Especially by the ethos behind it all: everything is well-made, much of it in Britain, tapping into some serious manufacturing heritage. Most amazing of all is the cost; the company only sells online (though you can go and see the stuff in person if you fancy a trip to west London) and I guess that's what allows them to sell at such many of their things at reasonable prices.
Though the lamps, like my favourite, the Little Dane (top right) and the Teardrop (bottom left), are not totally bargain basement prices – they £95 each – they are a feel-good buy, rare in a high-street-ish context, and also thoughtfully designed, down to the twisted fabric cables. The Little Dane is based on a pair of old lamps found in Copenhagen and the shades are made in Dorset, with the ceramic bases hand-made in Stoke-on-Trent by a man called Andrew. (See also my recent post on the beautiful ceramics by Katy Leigh, who is also passionate about preserving the heritage of Stoke-on-Trent's famous 'Potteries'.)
The Mexico floor cushion, £95, is hand-embroidered wool/linen and, confusingly, made in India. And the sofas – that's the Pompidou, above – come in really lovely shapes and aren't bad value, starting at £995. Prices vary according to size (there are four for each design) and the fabric chosen, which includes cotton, velvet, wool and linen. There's also the 'house' fabric – the neutral one from the adverts – which is a linen mix made, apparently, at one of Britain's last remaining mills. Which is nice.
Some of it is totally luxury when it comes to price (like the linen bed-linen bundles of sheet, pillowcases and duvet cover: soft, muted and beautiful but over £200); the giant lambswool blankets which, at 220cm x 240cm, are massive, and probably massively soft, but at £150 also out of reach for modest budgets. The oak Campaign bedside table, inspired by a French 1940s market find, is also pretty beautiful, but £225 on a bedside table...? Nope.
Still, on a more enthusiastic note, they are also launching a rather nice bathroom range – above – next month, all of it made from hand-beaten metal, heavy-duty hand-welded wire, reclaimed pine and sustainable, weathered mango wood. Prices for this lot begin at £95. What do you reckon?