Monday, 16 December 2013

On the last* day of Christmas... Matthias Heiderich's photography

Aren't these vivid photographs of Berlin architecture fantastic? They are the work German photographer, Matthias Heiderich.

They remind me a little of Slim Aarons' 70s beach photography – the colours, at least, as Aarons' work is full of people. But Heiderich's work is a bit more financially accessible – and one of his pictures would make an amazing gift, don't you think?

© Matthias Heiderich, 2013
Heiderich has also turned his lens on the gleaming, crazy-looking towers of Dubai too which, like the Berlin ones, pare down a city's skyline to just one striking detail (see them lower down this post). These are now available to buy through a great new online store from just £25.

© Matthias Heiderich, 2013

© Matthias Heiderich, 2013



Fifty50Art is how I discovered Heiderich's work in the first place, and it is selling a set of the self-taught 31-year-old's work. Not mass-produced or flimsily printed copies, either. For £25, you get a numbered 20cm x 25cm print from a strictly limited edition run, which comes on high quality thick matt stock (Hahnemuhle's German Etching, for the paper nerds out there).

Fifty50Art Co-founder, Ben Golik, sent me this beautiful photograph – left – from Heiderich's Dubai set, by way of introduction. Below you can see how the print looks now, framed in black and on a shelf in the kitchen.

Photo: Kate Burt
Heiderich, who was born in Hamburg but recently moved to Berlin, cites artistic influences as including electronic musician, Tim Hecker and fellow German architectural photographers Christoph Morlinghaus and Joseph Schultz.

"Berlin is the city where I started to photograph and all the Berlin sets reflect my evolution as a photographer," said Heiderich by email earlier today. "Berlin is my favourite city and for the past few years I have been out almost everyday trying to collect as many souvenirs as possible – and also trying to find my own photographic language and my own interpretation of the city and my surroundings."

Now he is casting his lens farther from home. Here are the other Dubai images in the set.

Matthias Heiderich via Fifty50Art.com
Fifty50 is one of a growing number of places specialising in affordable art, but without going down the depressing mass-production route to make it viable. I recently wrote about Fenton Art, which has an unusual and creative way of marketing the artists it showcases, while Outline Editions, which I love, has had big success by promoting the work of magazine and graphic illustrators as artworks.

Matthias Heiderich via Fifty50Art.com



Each champions its artists rather than selling them out – and Fifty50 are working to a similar model: the limited editions (just 50 of each print in any size are ever produced) mean artists aren't over-exposed and, thus, devalued. Fifty per cent of the profit also goes direct to the artist. There is also a constantly evolving roster to discover too, with new names and fresh artworks launching on the site each week and more sizes available priced between £10 and £200.

"Not everyone wants to live with 'open editions' from department stores or home stores," says Ben Golick, Fifty50Art co-founder, along with Clare Clarke. "And we think there's a gap in the market for truly affordable art that still feels special."

Matthias Heiderich via Fifty50Art.com
Matthias Heiderich's Dubai set comes in three sizes – the other two are priced at £50 (30cm x 40cm) and £75 (40cm x 50cm). Nose around Fifty50Art.com, where you can also browse works by Super Future Kid, Rose Sanderson and Harriet Russell. For more of Matthias Heiderich's work: Matthias-heiderich.de

You might also like some of these previous posts under the photography tab – whether it's of brutalist buildings, deserted houses, or is printed onto plates or wallpaper, or available to buy, frame and hang on a wall.

Post by Kate

*This is the last of my affordable Christmas gift idea posts (as I don't post at weekends, the 12 Days of Christmas theme has helpfully run entirely out of sync with the actual date). But I will be back later this week with a festive finale, featuring a spectacularly decorated home to inspire you instead. If you are still on the hunt for presents, do cast an eye over this lot you might have missed. I might feature a couple of bonus gifts this week too, so watch out. Now I'd better get on with my own Christmas shopping...

1 comment:

  1. These are fab, and I love the idea of the store too. I totally agree about open editions not being something everyone wants to live with. I'd always rather have a limited edition or something different and if i can support an artist by buying one then I will. It's fab to see so much art becoming more affordable these days!

    Becky
    x

    ReplyDelete

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