Thursday, 6 February 2014

Object of the day: CUSTHOM's latest embroidered fabric

I've written about Custhom before: the young design company's particular speciality is their unusual and striking digital embroidery technique, which gives their textiles a tactile, 3-D quality.

Now they've just launched a new range of cotton wallpaper and fabric using the same methods.



The south London-based pair behind Custhom Nathan Philpott and Jemma Ooi only met – at the Royal College of Art – in 2009 but have already created designs for Anthropologie, Liberty and John Lewis among others.

This latest collection from them has been inspired by ancient Mexican Otomi embroidery: graphic and organic shapes combined to depict man living in harmony with the natural environment. The style is said to date back to prehistoric cave paintings in Tenango.



But Custhom have given it a contemporary twist, not least with their innovative use of digital embroidery which gives the patterns a sharp precision. Each piece design has been created with skilled British craftsmen who embroider onto non-woven paper or cotton fabric.

The textiles come in navy on an off-white background, or in off-black. The fabric is £126 a metre and the wallpaper comes in 55cm wide rolls and costs £84 per metre. Not cheap, but the work involved makes these pieces works of art. And a little, I think, could go a long way with a bit of creative use.

Do check out some of the other striking designs from Custhom: I would particularly recommend their distinctive Offset cushions, and the elegant Palladian collection, which features ceramics and textiles. I have particularly fallen for the Palladian Loop wallpaper. For a budget buy, they also sell some of the designs in tea-towel form, for £12.

Check it all out at Custhom.co.uk

Post by Kate. Images from Custhom

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