'New Designers' new designer alert: introducing... Rachel Powell

New Designers, the graduate show which kicked off yesterday in London, is probably the year's hottest hotbed for fresh creative talent. 

Habitat furniture designing stalwart, Bethan Gray made her mark in 1998 there, and Margate's most famous upcycler, Zoe Murphy, who recently launched a range for Liberty, are just two of many big success stories... But more to come on that, meanwhile – by way of more illustration – here is one star from 2011's show, Rachel Powell, who launches her online shop (today!) and first wallpaper range at the the One Year On section of this year's event...

Above, this design is called Woodstock (scroll down for the close-up and see why) and, like the other designs, costs £68 per 55cm x 10 m roll. This collection of colours is one of my favourite palettes: powder blue, grey, mustard and a nice bit of wood for softness, and black to anchor it all – very 2012 1950s.

Rachel's wallpapers come in three standard colours, 'Cloud' (grey), 'Mustard' (yes, yellow) and 'Pepper' (a nice nearly-black), but you can also get a bespoke roll(s) colour-matched to suit your own home if none of of the standard shades quite fit.

This design is called Prudence. The geometry and retro graphics – inspired, says Rachel, by "midcentury design and the great British countryside" are a little bit Orla Kiely, aren't they? Only without the ubiquity.

Rachel also sells tea-towels, £10, adorned with sections of her geometric prints, too, as well as unusual etched veneer lampshades, starting at £100, with a heavy 70s style (see one of them in the top image, above the table; and for more designs click here).