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How to... get the coastal look (minus the cliches)

Can’t afford a holiday? A home by the sea is the next best thing. Can’t afford that either? Then fake it – by bringing a bit of the seaside into your home.

Think “coastal style” interiors, however, and a few clichés may come to mind: faux-distressed white woodwork, nautical accessories, driftwood furniture… But it doesn’t have to be thus. To create something stylish, rather than tweely themed, it’s important to think beyond the obvious – and to work it in moderation. 

Do check the wonderful images (numbers 1, 2 & 3) taken by Wendy Goodman in Provincetown for her brilliant NY Magazine blog. Images 4 & 5 are from stylist and writer, Atlanta Bartlett's luscious Beach Studios location hire company (the site is stuffed with inspiring images). Seriously stylish.


I just love the 70s-tinged boat look (see 1), and the compact arrangement of space and dinky cubby holes (2). The light colours and weatherbeaten textures keep things feeling airy. And the colours (especially in 3) show that coastal colours don't need to be twee bright blue and white, with contrived nautical accessories hanging from the walls.

“Take a more natural approach to that beach idea,” says Atlanta Bartlett, an interiors stylist and author who also runs Beach Studios, a locations agency which includes her own coast-side property in Kent. “There are lots of other colours associated with the seaside. What about the beach in winter? My local, Camber Sands, is almost more beautiful then than in summer – all those sandy beiges, charcoals, off-whites and greys – it’s breathtaking.” To keep darker colours reminiscent of the beach, use deeper shades for accessories and smaller details.

As this look is all about the big outdoors, a good shortcut is to incorporate items you’d normally find outside. A simple way to do this is with furniture: a vintage deckchair in the bathroom, or a white painted folding garden chair at a desk can give a hint of beach life without overdoing it.  You can also incorporate typically external materials; rough natural floor tiles in a bedroom or living room, where you’d least expect them – rather than just the traditional locations of a kitchen or bathroom – can be effective for conjuring up a hint of the wild and rugged.


1.There’s something about antique pieces or reclaimed things that evokes the coast and inspires a sense of relaxation. I love the dark, battered wood at one of the many gorgeous properties you can browse for inspiration at Atlanta Bartlett's Beach Studios location hire. “It’s about not having something that looks too precious,” says Atlanta Bartlett. By using lots of whites, you could potentially create something that looks slick and minimal, so to avoid it looking clinical or deliberately designer-y, rough it up a bit." 

2: Pale colours best evoke the coast but, says Bartlee: "Be careful to mix up your whites. All brilliant white will look very cold. Go for lots of different shades, and add as much textural variety as possible to create definition and not just have one big white mass.” This large ceramic cake stand £44.95 from Pale and Interesting (a smaller size is available for £18.95) is a lovely, simple way to do just that, and to make more of those seaside finds. Think too of white-painted, nautical-evoking tongue and groove cladding on walls (“doesn’t have to be vertical, try horizontal too,” suggests Bartlett), sheepskin throws over armchairs and sisal rugs for breaking up a pale and potentially too-smooth backdrop. 

3. Find well worn trunks for storage from salvage outlet, Lassco in London, for a couple of hundred quid. They have a whole ship/nautical section online to browse which currently has a lovely pair of aged oars for sale that would look beautiful leaning against a wall. A battered leather armchair would do a similar job of softening pale, clean lines if you don't need the storage.

4. Framed bus blinds have been a growing trend for a while now – I love getting them out of the obvious urban context and going for seaside-themed locations. Retrophenia sells individual locations for £255, all originals. 



1. Reflective surfaces, say glass panels in a door, lots of mirrors – ideally vintage finds – and accessories such as these numbered glass bottles are £59 for a set of four from Pale and Interesting will also boost whatever level of natural light you’re working with as well as provide textural contrast. 

2. There is also an alternative approach: to take things tropical. In his book, The Way we Live by the Sea, by Stafford Cliff (£19.95, Thames & Hudson), the former Conran creative director, Stafford Cliff, includes luscious shots of colourful beachside rooms in exotic locations including Mexico, Mauritius and Kenya: think bold print fabrics, bamboo walls and rattan flooring. Without tropical sunshine to set it off, however, colour overload risks creating a cluttered looking space at odds with the desired airy, relaxed effect – so, again, keep the backdrop pale, using jungle-y touches for selected accents. 

3. Type ‘St Ives’ into the search box for prints, cards and picture books ripe for framing by local artists old and new from the famously arty Cornish seaside town, including Patrick Heron, Ben Nicholson  and Alfred Wallis.  Ben Nicholson from the Tate shop online.

4. “The interiors of houses by the sea, wherever they are located, often seem to have a design vocabulary in common,” says Stafford Cliff, “and colours tend to be light and reflective.” Describing the bathroom in a London house which has been subtly styled to hint at the seaside – all shades of white, tongue and groove panelling, and natural wood – he says: “[This] is a good example of how materials, colours and design can evoke the feeling of freshness and openness normally associated with life on the coast or even at sea.” Give it a go with something like this feminine white framed Augusta mirror, which is pricey at £500-odd from New England Lifestyle. But Not on the High Street sell a plainer but more purse-friendly range from £69.99. 

5. Beach up the garden with a bamboo lantern from Pebbles to Sand for £25. They also sell a sexy mohair and wool throw in charcoal for just £40, that would look good draped over the end of a pale sofa.

6. Frame a trio of 18th century copper engravings of marine life Heatons of Tisbury – they’re just £10 each. 

































A natural wooden decorative liner for just £14 Beach Hut does it all – just the one, mind.

John Hinde's postcards:
the back-story

Regular readers may be aware of my John Hinde postcard obsession

The Hinde images, instantly recognisable, highly coloured snapshots of a vanished world (their best cards were produced in the 1960s and 70s), have become collectors' items – with fans including the photographer Martin Parr and designer, Wayne Hemingway, who is hosting an exhibition based around the cards at this year's Vintage Southbank event at the end of this month.

The very nice Edmund Nagele (see his name, above on the right?) told me how easy it was to photograph people in the 1960s and 70s without any trouble. "No one ever wanted any money, and they always said 'yes'," he explained with I interviewed him a few weeks ago. Image via: the John Hinde Collection, copyright John Hinde Ltd.


Aren't the colours extraordinary in this image, part of a big series commissioned by Butlin's in the 60s and early 70s?  If you – like the photographer, Martin Parr – love this picture, do buy the gorgeous book of the series (curated by Parr) , Our True Intent Is All For Your Delight (Chris Boot, around £20 from Amazon). Image via: the John Hinde Collection, copyright John Hinde Ltd.

You can read the interesting backstory of these glorious images in a piece I wrote for today's Independent Magazine, after being lucky enough to be invited to peruse the original prints behind the postcards at the HQ of the brilliant John Hinde Collection in Devon. There, the founders – the lovely Michelle Abadie and Marcus Davies, are painstakingly restoring some of the original transparencies.

The pink of the stone and the pink of the dog-walker's skirt, with the mossy shades of green in the grass just look wonderful together. And it was no accident – John Hinde sought out the best colour house he could find, in Italy. The quality of what they could produce was far superior to anything available in Britain or Ireland at the time and it's what helped the Hinde cards to shift more than 50 million a year at their peak. Image via: the John Hinde Collection, copyright John Hinde Ltd.

I was also very excited to speak to Edmund Nagele, one of the photographers who took some of the now iconic images (such as the one of the Duporth holiday camp, top image, above). He had some marvellous stories to tell – from how he and fellow Hinde photographers cast the "casual" passers by, coloured their clothes more vibrantly during processing, frequently borrowed locals' hydrangea bushes as props and spent five months of the year driving around Great Britain and Ireland in John Hinde's circus caravan to do his job.

The John Hinde Collection showed me the original transparency of this colourful image: without the lush green grass (in reality is was pale and rather patchy); without the stunning skies (they were lifted and pasted from images taken in the Mediterranean); and the chalets and sun lounger weren't quite so vibrant. Image via: the John Hinde Collection, copyright John Hinde Ltd.Buy prints of some of the images from the John Hinde Collection, or go see them en masse at Vintage. Meanwhile, do enjoy some more of this gorgeous and evocative images...

Images via: the John Hinde Collection, copyright John Hinde Ltd.

This week I've loved...

1. Cushions covered in vintage kimonos

Aren't these colourful cushions stunning? I found them while researching fabrics (which I'll be writing about in my next Insider column in the Independent on Sunday). The cushion covers are made, mostly, from vintage kimono fabric or other second-hand finds. The woman behind these beautiful creations is upholster, Heather Linnet, who runs the website Eclectic Chair. These gorgeous things start at £25.



2. Discovering Vivian Maier's photography

© 2011 Maloof Collection, Ltd
I went to the launch of the London Street Photography Festival, where I was mesmerised by the exhibition of images taken by Vivian Maier, above. I've bought three of her postcards to decorate my new office with.



3. Eyeing up office accessories


My new office is slowly coming together. Very slowly. And while I should probably focus on the big things (finessing my desk, which is currently fashioned from a piece of chip-board balanced on some shelves, and sorting out the boxes of stuff I moved from my not-at-home office instead of letting them gather dust in the garage), it's been much more fun window-shopping for the little touches. Like these goodies from Present & Correct: (clockwise from left) good graphic print-covered planning books, £5; a dinky German designed desk calendar, £45 and this prettily patterned masking tape, £8.50 for the set, with which I shall stick up my Vivian Maier postcards.